Friday, 20 May 2011

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Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy), by J. Wang

Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy), by J. Wang



Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy), by J. Wang

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Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy), by J. Wang

A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

  • Sales Rank: #4845360 in Books
  • Published on: 2013-12-18
  • Released on: 2013-12-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.09" h x .57" w x 5.65" l, .80 pounds
  • Binding: Hardcover
  • 210 pages

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Shaping China's Global Imagination: Branding Nations at the World Expo (Palgrave Macmillan Series in Global Public Diplomacy), by J. Wang PDF
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